KONNECT ·
The 2026 K-Beauty Expo shows why buyer-ready product data matters
A record export-deal result is encouraging, but international buyers still need a clean SKU list, clear terms and a fast way to request a quote.
Trade-show interest is becoming more commercial
The 2026 K-Beauty Expo Korea reported USD 105 million in export deals, with 679 companies from 15 countries and around 16,000 overseas buyers.
A good product list reduces friction
Buyers comparing brands need the same fields for every item: exact product name, barcode, size, shade, image, consumer reference price and supply terms.
Prepare before contacting a supplier
Group products by category and channel, then request a quote with quantities, destination and required delivery date. Keep identity review, quote review and approval as separate steps.